Sales performance for owner led businesses
More revenue. Better conversations. A team that can actually sell.
I am brought in by business owners and sales managers who know their team is capable of more than the numbers show. Training is how we get there. Performance is what you are paying for.
Three minutes. See where you are leaking deals.
Author of The Heart of the Sale
Featured on BBC Radio WM
CoventryLive
Inspirational Athlete 2023
Film seen in 47 countries
Results, not theory
Teams I work with do not stay the same.
I have built and run sales teams from the inside, not just taught them for a day. Retail, property, healthcare, estate agency, capital allowances and coaching businesses.
100k a month,
still
I trained Cordell at Andy Harrington's business. Years on he is still closing six figure months, long after I left the room.
77k in a single
week
An estate agent who came through my three day training went on to record their best ever sales week.
Zero to five
figures recurring
Took a healthcare start up from nothing to a multiple five figure recurring contract.
the real problem
You do not have a lead problem. You have a conversation problem.
Most owners try to fix flat revenue by buying more leads or pushing the team harder. Both are expensive and neither works for long. The money is almost always sitting in the conversations you are already having, and in how your people show up to have them.
how it works
Performance, not a day out of the office.
Training on its own fades in a fortnight. This is built so it holds after I have gone.
Diagnose
We find where the deals are actually leaking. Not a guess, a look at the real conversations your team is having.
Train
The Heart of the Sale method, live, with your team, using your product and your real objections.
Embed
Coaching the managers and the people, so the change survives contact with a busy week.
Measure
We agree what good looks like up front, then check it. If the numbers have not moved, we have not finished.
The framework
The Heart of the Sale, the 7 C's
A step by step path your team can actually hold, from first hello to lasting relationship.
Categories
Current
Crave
Consequences
Convince
Commit
Care
Concerns
There is an eighth C we never leave until the end, and that is Concerns. Handle objections at the close and you have already lost. Done properly it runs through all seven. You call the elephant out early, before the doubt is ever spoken.
Why it works when I do it
I have built the teams, not just trained them.
I have spent years inside businesses building sales teams from scratch and running them. A CBD company, two years building and managing the team at Andy Harrington's business, and the last twelve months inside a capital allowances firm. I have also built and scaled two of my own companies from zero, a retail business I exited and a property company I still own.
That is the difference. A trainer hands your team a script and leaves. I know what it takes to make it stick on a Wednesday afternoon in a real business, because I have had to do it with my own targets on the line.
And I teach the person before the pitch. At 40 I had a brain tumour removed, then rebuilt myself through discipline and doing the work. Most salespeople do not lose the deal on price. They lose it the moment their confidence wobbles. Steadiness is a skill, and it is one I have had to learn the hard way.
Twenty years of doing it
Multi million
20 year blue chip retail lease I negotiated and still own through Anglo Italian Properties Ltd
7 figure
retail business built and exited
High ticket
closer on deals of 40k to 100k plus
Teams built and trained for
Rob Moore and Andy Harrington, two of the best known names in UK property and speaking
Free, three minutes
How healthy is your sales approach, really?
Score yourself against the 7 C's, get an honest read on where the deals are leaking, and the one thing to fix first. Straight to your inbox.
Ways to work with me
Time boxed. High impact. I turn up and I deliver.
Whether you are still selling it yourself or you have a team doing it for you, there is a way in.
The Group Programme
For owners who do their own selling and have not got a team yet. Small group, live, working through the method alongside other owners who get it.
One Day Intensive
A full day with your team, in person or remote, to reset how they sell.
Three Day Team Training
The full method embedded across three focused days. I can bring my team for larger groups.
Performance Partner
Training plus the follow up that makes it stick. Manager coaching, check ins and agreed measures, on a rhythm that suits you.
Online Team Training
The same method delivered live over video for teams that do not need me in the room.
The Deeper Work
For owners who want the personal work. Mindset, self leadership and selling at their highest. By application.
In their words
Results that stuck.
I sent two of my salespeople to Marcus's training. At their very next event they had their best one ever, closing all but one deal, over 100k. The training changed their mindset and their energy. This stuff works like magic.
This month I have closed 52k in deals, but more importantly I have changed how I sell. No close in mind, just a genuine ear. What does the prospect actually need? I am calm now, just one person speaking to another. That is the main difference since Marcus's training. It has been transformational.
I have been in sales 25 years, and Marcus kept me focused for three full days. I learnt so much, structure and questions I had not even considered. It has changed my future sales approach. Every business should be hiring him to coach their teams.
Marcus completely changed my mindset around selling. What I have come away with is, it is not really selling, is it? It is helping your potential clients tell themselves the value. That has made me far more comfortable taking calls, even cold ones.
Marcus combines sharp professional insight with real personal care. He understood exactly what I needed, both as a coach and as a person, and helped me through a demanding period while I took on a major new challenge at work. A talented guide and a genuinely good man.
What sets Marcus apart is his genuine empathy and his own journey of resilience. He is not teaching theory. He is living proof that transformation is possible.
Closed a 7k deal the day after the training and had to share it. Thank you Marcus and team.
In their words
The book that started it all.
The honest way to sell. The full Heart of the Sale method, the 7 C's, and the mindset behind it. If you want to sell more without the sleaze, start here.
Keynote speaking
A story that moves a room, and a message that sticks.
From emergency brain surgery to the finish line and back into business. A keynote on resilience, mindset and selling with heart, for conferences, sales kick offs and events that want people to leave changed.
Straight answers
Questions owners ask me
Who do you work with?
Business owners and their sales teams. Some have a team of ten, some are still doing all the selling themselves. I work mainly with owner led businesses rather than large corporates, because that is where I can move the numbers fastest.
Is this sales training or something more?
Training is the vehicle. What you are actually buying is sales performance. Better conversations, more skilled people, a stronger sales culture and more revenue. I have built and run sales teams from the inside, not just delivered courses, so I know what it takes to make it stick.
What if I do not have a sales team yet?
Then the group programme is for you. It is built for owners still doing their own selling, working through the method live in a small group. Plenty of people start there and bring me in for their team later.
What is the Heart of the Sale method?
A servant led sales framework built on 7 C's. Categories, Current, Crave, Consequences, Convince, Commit and Care, plus the silent C, Concerns. It replaces pushy tactics with genuine service, better questions and trust.
Do you train in person or remotely?
Both. I run one day and three day intensives on site, and deliver the same method live over video for remote teams. Engagements are time boxed. I come in, deliver, and leave your team with something that holds.
How much does it cost?
It depends on the size of your team and what you need, so we work it out on a quick call rather than off a fixed menu. Get in touch and I will give you a straight number.
Where are you based?
Solihull, Birmingham. I train teams across the UK in person, and anywhere in the world remotely.
Let's talk
Ready for your numbers to move?
Message me, call me, or email me. Whatever is easiest. It comes straight to me, not a team.